Use case
Win back members who cancelled or drifted away.
A past member already knows your business. A timely, relevant offer is often all it takes to bring them back.
The problem
- Cancelled members are rarely contacted again.
- Blanket discounts give away margin to people who would have returned anyway.
- It's hard to tell whether a win-back offer actually worked.
How it works
- Members Hacker builds win-back lists from cancellations and lapsed visits.
- Only people who gave permission are texted, during set daytime hours.
- Offers carry a clear expiry and a direct link to rejoin.
- A holdout group shows the true lift of every campaign.
Results you can measure
Results are shown in aggregate only: rejoin rate, revenue won back and lift against the holdout. No individual customer data is published.